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Why Our Brains Prefer Symbols to Words

This shows a head.Research reveals symbols are more memorable than words. This novel study dives into our brain's knack for recalling graphic symbols and logos over their word counterparts. Symbols, offering visual anchors for abstract ideas, outperform words in memory tests. This understanding could revolutionize visual communication and design.

from Neuroscience News https://ift.tt/MfPKJd1
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