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Identity Fusion: Why Some People Will Go to Extremes for the Beliefs of a Group

This shows a head made up of cog wheelsResearchers explore why some people will ignore their personal beliefs and go along with the more extreme beliefs of a crowd. They report acting against personal beliefs and adopting a fused identity becomes an attractive solution, especially if the reward is great.

from Neuroscience News https://ift.tt/3guwqzZ
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